Join us for a fashion event designed to take you through Ashdeen’s authentic journey weaving this ancient hand-embroidered art into contemporary styled sarees, lehengas, blouses, jackets, shawls and handbags. Ashdeen will be on hand to personally help you choose, create or customize your selection. A percentage of the sales proceeds will benefit ZAGNY in support of its new Dar-e-Mehr.

SARIS WITH SOUL. AND A STORY TO TELL

Ashedeen hand-embroidered saris are inspired by centuries of Oriental and Persian hand embroidery techniques, craft and craftsmanship. The intricacies of these techniques are rendered flawlessly and backed by years of painstaking research. Whether you’re buying for yourself or a loved one, these saris will be treasured forever as heirlooms.

RARE AND PRECIOUS MOTIFS

The imagery evokes the traditional Parsi aesthetic of garas and kors. Cockerels,
peacocks and butterflies, entwine themselves with flora and fauna, gracing figures and pagodas, in a narrative that is unique to the Orient.

REGAL AND ROMANTIC

Silk threads, silver and gold zari embroideries adorn a bold palette of rich jewel tones. While a softer palette speaks to the romantic in you. For style that is timeless.Painting with a Needle

DAG Modern, New York City

FRIDAY, 16 JUNE 2017

2PM – 6:30PM

Presentation by Ashdeen at 4PM

DAG Modern

The Fuller Building 41 E 57th Street, Suite 708, New York, NY 10022

Elements West Windsor NJ

SATURDAY, 17 JUNE 2017

1PM – 6PM

Presentation by Ashdeen at 3:30PM

Elements at West Windsor

West Windsor Clubhouse, 20 Murano Drive, West Windsor, NJ 08550

 ASHDEEN Z. LILAOWALA

In October 2012, Ashdeen launched his eponymous label ASHDEEN specializing in hand embroidered saris. His embroidered cocktail dresses, gowns and saris have been appreciated for their contemporary, unique take on the traditional Parsi Gara embroidery.

ELLE magazine voted him as “The hottest design talent of 2013” and awarded him for his excellence in reviving embroidery. His book Threads of Continuity – The Zoroastrian Craft of Kusti Weaving was released at the World Zoroastrian Congress 2013.

Ashdeen has been creating haute couture embroideries for clients in Europe and America at his atelier in New Delhi. International celebrities like Mariah Carey and Beyonce Knowles have worn his hand-embroidered creations.

In 2005, along with PARZOR Foundation, Ashdeen conducted a detail research project on Parsi Embroidery for the Ministry of Textiles. “We have a lot of reverence for Nature. The gara designs depict flora and fauna in a realistic and artistic manner”, says Ashdeen.

Ashdeen is a part-time lecturer at the NIFT (National Institute of Fashion Technology), New Delhi and a freelance fashion and travel writer. He is a graduate in Textile Design from National Institute of Design (NID), Ahmedabad.

For more information about Ashdeen and his creations visit ashdeen.com